Shari Peterson

SHARI PETERSON

I help growing businesses build stronger teams through better hiring, onboarding, employee experience, and people operations.

Over the years, I’ve been drawn to work where I can partner closely with leaders, bring structure to growing teams, and help businesses operate more smoothly as they scale. My experience across talent acquisition, employee experience, business operations, and prior business ownership gives me a practical understanding of the challenges that come with growth and change.

I naturally see where things may feel unclear, disconnected, or harder than they need to be, and I enjoy helping bring clarity, alignment, and momentum in a way that feels approachable, sustainable, and people-centered.

Whether it’s improving hiring and onboarding, supporting managers, strengthening team connection, or creating a better employee experience, I focus on practical solutions that help businesses and employees thrive together.

Based in Wilmington, North Carolina I work with businesses that want stronger teams, smoother operations, and a better employee experience.

I partner with business owners to help them build the business they envision by strengthening teams, supporting leaders, and creating the foundation for sustainable growth.

Throughout my career, I've been drawn to roles where I can work closely with owners and leaders — understanding their vision, identifying what may be getting in the way, and helping turn business needs into practical solutions.

My background spans talent acquisition, onboarding, employee experience, leadership support, business operations, coaching, and prior business ownership. I've worked across growing businesses, large organizations, nonprofits, and entrepreneurial environments, giving me a broad perspective on the people and business challenges that come with growth and change.

I naturally see where things may be unclear, disconnected, or harder than they need to be. Whether it's strengthening hiring and onboarding, helping managers lead more effectively, improving the employee experience, or bringing greater clarity to how a team works together, my approach is practical, collaborative, and tailored to the business.

I don't believe there's one formula for building a great company. The goal is to understand what you want your business to become and help put the people, practices, and support in place to move that vision forward.

At the heart of Anchor Advisory is a simple belief: strong businesses are built by strong teams. When owners have teams they can trust — and employees have a workplace they can trust — businesses are better positioned to grow with confidence.

Based in Wilmington, North Carolina, I work with business owners who want to build stronger teams, create a better employee experience, and grow a business that works well for the people who lead it and the people who are part of it.